Crafting a brant that connects 

We started by diving into the market and auditing their brand, which gave us the insight to shape a clear strategy and visual identity. From there, we created brand assets and guidelines, designed social media templates, and developed merchandise like t-shirts and aprons. We also shaped their website, crafted on-site signage, and oversaw art direction for photography and visuals that really capture their personality.

To tell their story in motion, we planned, storyboarded, filmed, and edited a brand film that brings Second Helpings’ mission to life. Across every touchpoint, hue made sure the brand was consistent, engaging, and full of character, helping them connect with their audience and stand out in their sector.